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If you're wishing you could run a salon, free of matted dogs, with educated, responsible owners who understood their role..
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If you wish you weren't just bunched in with the rest of your local dog groomers, but were actually the ONE everyone notices and wants..
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If you wish your price increases didn't scare you because you know with confidence, that your clients' loyalty is cemented..
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If you wish your customers respected your advice & your time, & treated you more like the professional you are...
This is the best £27 you will spend all month!
MAKE THIS MY REALITYThis course isn't about getting more clients!
It's about getting more RESPECT!
It's about stepping out of the local comparison game, where local owners see you as just another groomer to choose from, and instead establishing yourself as a category of ONE!!
Whether you need more clients in your dog grooming business or simply want to be treated with more respect from the customers you already have, this course is here to deliver.
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The trust of dog owners is harder than ever to obtain. They're not just looking for a groomer that talks about the same things as everyone else... the same gallery of pics.. the same posts about price increases...
They're looking for a professional!
Someone to guide the way.
Someone who isn't afraid to share their knowledge and expertise.
Educational content that positions you as an expert is the missing piece in the marketing of so many dog groomers.
It's the content that doesn't just bunch you in with everyone else, it puts you in your own elite category!
A category of ONE!
I'm here to provide you with every social media post, every website page, every tactic you might need in owner/groomer conversations (because I've had them all), to position you as a groomer deserving of professional respect (& consequently professional prices).
Buy Now.
In this course, you will learn how to communicate with your clients so they finally listen.
As someone who knows their stuff! Not with arrogance but with professional confidence!
Someone to choose as the local dog groomer stepping out from the crowd and showcasing their knowledge!
Someone to trust with their dog!!
Someone worth professional respect and consequently professional prices!
It’s all linked!
If we want our industry to demand more professional respect...
If we want to be treated like the skilled professionals we are...
If we want to attract owners who treat us with respect and don't flinch at our prices...
If we want to teach owners about the link between grooming and welfare… to show them their role in the teamwork that is the maintenance of their dog’s coat...
Then we must look at how and where we communicate.
What this course covers:
You’ll learn how to educate clients confidently across every touchpoint:
Social Media
The minute people think they're being educated on social media, they're gone!!
So how do we do it?? How do you stop the scroll and drip-feed your expertise in a way that builds trust (not crickets)??
With a combined purely organic, social media following of over 15k across Instagram & Facebook, Karen knows what works on social media and in this lesson she demonstrates exactly how you can do it too!
The downloadable e-book “26 Educational Posts for Owners” included in this course is a must-have if you want to transform your socials!
Online Communication
Use your website, emails, and any other digital platforms to showcase your expertise!
With language that makes sense to owners, explaining why we do what we do!
This isn't AI generated mush that most can spot a mile off, these are the words, phrases and communication styles I've used for 17 years in my own business to educate and communicate with my customers.
Copy and paste our educational website pages word for word or edit to suit your style. You can even print them off as educational hand outs when needed.
Either way, lets show those checking out your site, that you know your stuff!
In the Salon
Both prevention and cure.
How to educate throughout the year, but also what to say on the hard days when your 10 blade is twitching and shave-downs need to be discussed.
These are the messaging and communication strategies, I used to eradicate matted dogs from my books, (I didn't ban them, I taught them!).
These are the posts I used to build my social media and position myself as the best local dog groomer around.
This is how I built a professional pedestal & stepped onto it!!
GET THE COURSE
