So much business education in our industry tends to focus on just one area, pricing.. or social media for example! 

At The Grooming Goddess Academy, we approach a bigger picture, more holistic model, where every aspect of your business is taken into account, because as we know nothing sits in isolation.

We know that to produce a good groom, we need to be proficient in not just styling but also prep & handling. 
Well the same goes for your business!

Putting all your focus on one area such as pricing or social media and neglecting the rest, doesn't make for a successful grooming business! 

It's no good learning how to price yourself, if you don't know how to get your customers to see value in that price.

It's no good learning how to gain thousands of facebook followers if they don't actually walk through your salon door and pay you money. 

Our signature online course: The Grooming Goddess Pathway is our proprietary framework which embraces the bigger picture model & covers EVERY single component of your business.  It takes members from "winging it" to "rocking it", one move at a time. 

Adopting a holistic business model that looks at your grooming business from all angles, is the only way to gain and maintain financial security in your dog grooming business without it consuming your home life. 

So... who runs the Academy??

Hi, I'm Karen,

Like many others I chose to become a dog groomer because I loved being with dogs. Their energy, their love, their company, plus the thought of self employment and the promise of independence & control that implied..(hmm).

So aged 28, in 2009, I left my career in the Aviation Industry and trained to become a groomer. 

I went through the same rites of passage that many new groomers still experience today - the dodgy grooms, the price chasing flaky clients, the crippling imposter syndrome..

But slowly I grew a fully booked dog grooming business and expanded with regards to staff and premises in a matter of 3 years (whilst welcoming my first child along the way). 

Then the inevitable happened. I burned out!!! 

Within a few years, I had grown my business to a stage where I simply could no longer cope with it's demands. From the grooming to the cleaning to the admin to marketing.. it was all too much, especially as a new mum with family commitments to juggle. 

My passion for my business and grooming was dwindling fast! The tasks to get it back on track seemed overwhelming and I wasn't sure where to start. Customers frustrated me and I began to look for the exit!! 

------

The Comeback..

So, I enrolled onto a Mathematics degree with the Open University with a view to leaving grooming & becoming a teacher. However, the unexpected happened! My studies didn't help me find a path out of grooming. They helped see reasons to stay! 

I learned about pricing structures and business finance, I swapped pure math modules for business ones and gradually educated myself in ways to improve my grooming business. 

After two years of my degree however, life decided to "life" itself, as it occasionally does and the pandemic hit. Suddenly I was at home with a toddler, a 7 year old to home school and a mum with an Alzheimer's diagnosis. My degree was halted as I simply couldn't study and juggle my new normal in 2020. 

However, when normality resumed and my dog grooming business could resume, things were very different! 

My studies meant I now ran my dog grooming business with full clarity and control. I had the financial knowledge to draw a healthy salary from my grooming business, (without the need to constantly sell add-ons), I upheld boundaries and policies with my clients with warmth and professionalism and most importantly I regained my love of grooming. 

The Grooming Goddess Academy is an embodiment of the changes I made and the vehicle I now use to educate and support other female groomers to gain the success and balance I created for myself.

Since then, I have trained to be a coach, studied more courses in marketing and branding, spoken at industry events such as MasterGroom and the Pet Pro Expo, taught students at grooming colleges about the business of dog grooming and welcomed over 200 women inside the doors of The Grooming Goddess Academy membership during our first year of trading. 

My seasonal podcast "The Dog Groomers' 2026 Reset" was highly acclaimed by Colin Taylor and the Academy has featured in Total Grooming Magazine several times with a front cover in June 2025 & again in April 2026. 

Karen x 

Other Member Benefits...

- The Inner Work & Mindset Area - 

Running a grooming business as a woman comes with its own unique pressures — from clients who don't take you seriously, to juggling the salon with family life.

This area of the Academy is where we address that honestly.

Expect actionable tips to find balance, protect your energy and remember exactly why you started

- The Vet Clinic with Sophie Bell -

Elevate your professional knowledge with monthly masterclasses from Vet & Dog Groomer Dr Sophie Bell. Think dental care, ear plucking, senior dogs and more — so you can have informed, confident conversations with your clients. All previous webinars available instantly upon joining, in Sophie's own area of the Academy.

 - Monthly Zoom Coaching Calls -

Optional monthly calls where you can ask Karen anything — from course content to real business challenges you're facing. Can't make it live? Email your question ahead of time and it'll be answered on the call.

All recordings are available inside the membership.

 - The Template Library -

Ready-to-use wording for policies, client info packs, T&C's wording, Onboarding paperwork, social media captions and website pages. Just edit and go — no starting from scratch. 

 - Lauren's Lab - 

Drop the stress of social media. Each month, Lauren — a dog groomer herself — shares easy, digestible tips and Canva templates you can simply edit and post. Plus monthly masterclasses to make navigating social media & Canva less stressful! No design skills needed. All past content available upon joining in Lauren's Library area of the Academy.

 - Private Community -

A judgement-free space to ask anything — business, life, even styling. No anonymous critics, no Facebook drama. Just hundreds of fellow groomers who get it.

 - The Masterclass Vault - 

A growing library of masterclasses that sit outside the main Pathway — covering topics like puppy packages, senior dogs, clipper maintenance and more. All available instantly upon joining.

- Exclusive discounts -

Members get access to deals with a handpicked selection of industry partners including Shake Your Tail booking software, Lopay card payments, Brooks Braithwaite business insurance, Paws of Comfort pet bereavement counselling, Martina Waterman Shampoo and Julie Harris Education

- Nobody looking over your shoulder -

The membership is not private coaching.

The membership is entirely self-paced — no deadlines, no chasing, no awkward questions. Log in when it suits you, engage with the community and calls as much or as little as you like. We're here to support you, not pressure you.

Think of it like Netflix for dog groomers. Watch what you want, when you want to watch it. But I guarantee every single thing you choose to watch or study will empower and guide you to strengthen your dog grooming business. 

We offer the tools to make all the changes you want to in your business, but we let you decide when you use them.  

The Grooming Goddess Academy opened its doors in January 2025 with 30 founding members — 24 of whom are still with us today in May 2026! 

Since then over 300 women have joined, we've been featured on the front cover of Total Grooming Magazine twice (June 2025 & April 2026), spoken at MasterGroom, the Pet Pro Expo and Capel Manor College, and built partnerships with some of the best names in the industry. 

The team has grown too.

Vet & Dog Groomer Dr Sophie Bell joined as our resident welfare expert, and Lauren Murray came on board to take the stress out of social media for our members — both bringing specialist knowledge that goes far beyond what most business memberships offer.

The feedback from members has been overwhelming. Over 96% of members renew membership. Nobody is locked in. That retention rate is classed as 'outstanding' in the online membership industry. 

From groomers who finally feel financially in control, to brand new salon owners who credit the Academy with giving them the strongest possible start — the results speak for themselves.

We've celebrated salon openings, pricing breakthroughs and groomers who finally feel in control of their businesses again.

And we're just getting started.