Dog Groomer seeking more money, clients or maybe just more control?
Welcome to
The Dog Grooming Business Academy
(Formerly The Grooming Goddess Academy)
Dog Grooming Specific Business Education, Support & Community for those seeking the tools to build or realign their businesses without adding to their overwhelm.
(Hosting our signature online course "The Dog Groomers Business Engine" covering all aspects of running a successful dog grooming business from Pricing to Marketing to Boundaries and more.
The Dog Grooming Business Academy is designed to support dog groomers at every stage...
whether you're building your business for the first time, or you're an experienced groomer who wants to realign, regain control, and start getting more out of what you've already built.
We host a mixture of pre-recorded content and also new live webinars and guest speakers every month.
At the heart of the Academy is our signature framework: The Dog Groomers' Business Engine.
This course takes dog grooming business owners through every component of their business, step by step, helping them build or realign each part in a way that actually works for them.
Not a cookie-cutter "we all must do exactly the same things" approach, but a framework that helps each groomer get clear on what they want, and use solid business strategy and education to build their own dog grooming business — by design!
With over a 96% renewal rate for monthly members (under no minimum obligation): The Academy is THE place to gain no fluff business education, advice and strategies to help your Dog Grooming Business thrive from Karen & other educators; All who still work IN the industry!
Because sometimes only groomers really understand groomers.
This is NOT :
⚫️ Generic "Pet Business" Education. (I'm sorry - Dog walkers etc, this isn't for you). We believe specific steps and strategies are more likely to produce results than generic business advice that applies to anyone working with dogs. This is very dog grooming specific.
⚫️ A Cult - Log in when you want. Study what you want. Join any live calls or wait until they're published - we're not chasing. We're not mithering or asking you to share progress unless you want to.
⚫️ One to one coaching. The membership is priced to be accessible to all groomers, no matter what the size of their business, as we believe, the more dog groomers who take their business seriously, the sooner our industry will rise and get the respect it (& the groomers within it) deserve.
Therefore, it is not the hand holding you would get from one to one coaching.
The tools are there - "The Dog Groomers Business Engine' course, webinars, guest masterclasses.. all for dog groomers.
All to change your business and skills. We leave it up to you to pick them up.
Support is available in our private community or our monthly Q&A coaching calls if you need it
You've watched the Dog Groomers' Business Engine training??
Now it's time to build your own engine and take full control of your dog grooming business!
Let's fill in all those gears and get that engine going!
What does membership include?
Let me introduce the main player inside the membership…
The Dog Groomers' Business Engine.
This is our signature transformation. Over six modules, we take you from overwhelmed, overworked, and questioning everything — to calm, confident, and fully in control of your grooming business.
Whether you're on the edge of burnout or right at the start of your dog grooming journey, this is the system that helps you build a business you genuinely love. One that supports your life, your energy, and your financial independence.
Here's what makes this different from other business education out there: We're not obsessed with just one metric such as Pricing or Social Media; or fixing things in isolation with no consideration to the other factors involved.
We look at your business as a whole!
Every element of your business is linked to and dependent on another. Want to charge more? Great — but it's not just about your pricing. You need the mindset so higher prices feel right to you, and you need the marketing so they make sense to your customers. Nothing sits in a vacuum. Every move you make depends on the moves before it and the ones that follow.
That's what we understand inside the Dog Grooming Business Academy and it's what this course simplifies for you, step by step.
Inside the Dog Groomer's Business Engine, you'll learn how to:
- Manage your finances and pricing with confidence (Karen walks you through the maths step by step — don't stress!)
- Attract the right clients and earn their loyalty and professional respect
- Set boundaries that protect your home life and your love of grooming
- Get customers to actually listen to you about brushing and schedules
- Enforce your policies with confidence — not just wish you would
- Feel in control again and stop chasing your tail
And the best part? It's entirely self-paced.
No one is checking what you've watched or how quickly you're moving. Log in when you want, watch what you want, in any order you want. Study quietly in the background, or pop into the community when you need support. You do you.
We're not asking about your turnover or your prices. We respect that you'll make the changes you want to make, in your own time, around your life.
In a matter of weeks, your dog grooming business could look and feel so different. You just have to be willing to start.
Annual Members — instant access to all six modules from day one.
Month 1 — Pricing: The Maths Understand your finances and pricing properly — no more "add a fiver" strategies or asking Facebook groups. Karen studied Mathematics and Pricing at degree level and delivers this in a way that makes real sense for our industry.
Month 2 — Pricing: The Strategies How to approach price increases with clients, navigate tax, and more.
Month 3 — Branding Build a cohesive online and in-person presence that showcases your professionalism and positions you as the only groomer for your ideal clients.
Month 4 — Social Media Want to be an influencer? Wrong membership. Want to use social media as a marketing tool that embeds respect in existing clients and attracts new ones? We've got you. No dancing required.
Month 5 — Wider Marketing Websites, Google listings, SEO, local networking, and more.
Month 6 — The Customer Journey Systems, customer service, retention strategies, and everything in between.
Our other member benefits include:
- The Inner Work & Mindset Area -
Running a grooming business as a woman comes with its own unique pressures — from clients who don't take you seriously, to juggling the salon with family life.
This area of the Academy is where we address that honestly.
Expect actionable tips to find balance, protect your energy and remember exactly why you started
Annual Members - Full Instant Access
- The Vet Clinic with Sophie Bell -
Elevate your professional knowledge with monthly masterclasses from Vet & Dog Groomer Dr Sophie Bell. Think dental care, ear plucking, senior dogs and more — so you can have informed, confident conversations with your clients.
Annual Members - Full Instant Access
- Monthly Zoom Coaching Calls -
Optional monthly calls where you can ask Karen anything — from course content to real business challenges you're facing. Can't make it live? Email your question ahead of time and it'll be answered on the call.
All recordings are available inside the membership.
Available to ALL members from Day 1
- The Template Library -
Ready-to-use wording for policies, client info packs, T&C's wording, Onboarding paperwork, social media captions and website pages. Just edit and go — no starting from scratch.
Annual Members - Full Instant Access
- Lauren's Lab -
Drop the stress of social media. Each month, Lauren — a dog groomer herself — shares easy, digestible tips and Canva templates you can simply edit and post. Plus monthly masterclasses to make navigating social media & Canva less stressful! No design skills needed. All past content available upon joining in Lauren's Library area of the Academy.
Full Instant Access to ALL members
- Private Community -
A judgement-free space to ask anything — business, life, even styling. No anonymous critics, no Facebook drama. Just hundreds of fellow groomers who get it.
Full Instant Access to ALL members
- The Masterclass Vault -
A growing library of masterclasses that sit outside the main "Business Engine" course — covering topics like puppy packages, senior dogs, clipper maintenance and more.
Annual Members - Full Instant Access
- Exclusive discounts -
Members get access to deals with a handpicked selection of industry partners including Shake Your Tail booking software, Lopay card payments, Brooks Braithwaite business insurance, Paws of Comfort pet bereavement counselling, Martina Waterman Shampoo, The Business Finance Academy and Julie Harris Education
Full Instant Access to ALL members
- Nobody looking over your shoulder -
The membership is not private coaching.
The membership is entirely self-paced — no deadlines, no chasing, no awkward questions. Log in when it suits you, engage with the community and calls as much or as little as you like. We're here to support you, not pressure you.
Think of it like Netflix for dog groomers. Watch what you want, when you want to watch it. But I guarantee every single thing you choose to watch or study will empower and guide you to strengthen your dog grooming business.
We offer the tools to make all the changes you want to in your business, but we let you decide when you use them.
Example of Downloadable Membership Certificate
Your questions, answered...
Can I cancel at any time?
Is this Membership Right For Me?
What do I actually get?
How much time will this take?
EXCLUSIVE 72-HOUR OFFER
Join as an ANNUAL member for only £290 (usually £350 p/a)
(We are classed as "ongoing education" in the UK & membership fees are therefore tax deductable - put them through your business account!)
Annual Membership
£290 per year
NORMALLY £350 Annually
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FULL ACCESS to The Dog Groomers' Business Engine self study course.
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FULL ACCESS to the "Inner work & Mindset" area.
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FULL ACCESS to The Template Library. (wording for policies, info sheets for owners, social media captions, websites and more.)
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FULL ACCESS to Lauren's Lab - Social media lessons & templates.
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FULL ACCESS to new monthly content by Vet, Dr Sophie Bell & the existing library of past content- discussing common welfare issues in the salon!
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Private community forum for grooming goddesses only!!
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Invite to our Monthly Zoom Coaching Calls. From guest experts, webinars to our monthly Q&A's! Access to all past recordings is inside the membership.
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Exclusive discounts with an array of industry relevant partners, from "Shake Your Tail" booking software to Julie Harris Education & more.
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Cancel after Year 1 or renew at the same price
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Full UK based (human) tech support.
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Downloadable Membership Certificate