Dog Groomer seeking more money, clients or maybe just more control?
Welcome to
The Grooming Goddess Academy
Dog Grooming Business Education & Support for Female Dog Groomers via an online membership.
For those seeking the tools to:
- Take full control of their businesses
- Earn a consistent & abundant income
- Increase professional respect from clients.
- Or maybe build strong from Day 1 ?
(without constantly obsessing over prices, adding spa packages to get by, or sacrificing your home life or love of grooming)
The Grooming Goddess Academy is designed to support dog groomers at every stage of business from those starting out for the first time to the groomers who want to re-align & regain control of what they already have.
Inside the Academy, we teach and support female dog groomers who want to build no-hustle businesses. The kind where you don’t have to constantly up-sell, overwork, or chase new clients just to get by.
The kind of business that feels:
Calm, controlled and sustainable
Respected by your clients
Financially abundant
Where the right customers find you, stay with you, listen to you, brush their dogs, pay your prices, and respect your time. Sound Good?
We value work/life balance, financial independence, the individuality of what "enough" is for you and protecting your love of grooming.
We believe our industry and the dog groomers in it, deserve more!
More money, respect, enjoyment & support!
Sound Good?e
Led by dog groomer of 17 years and trained ICF business coach Karen Fisher, The Grooming Goddess Academy membership delivers dog-grooming-specific business education through both recorded and live content.
Covering business topics such as pricing, marketing, client attraction, social media, systems and customer communication in depth, there will always be something you can dive into & use to make changes in your dog grooming business.
Add our supplementary more salon-relevant classes from the likes of vet, Dr Sophie Bell, Julie Harris and more and it really is THE place to be if you want to be a confident, profitable and respected groomer.
The Grooming Goddess Academy is used by over 300 women every month, each building or re-aligning their Dog Grooming businesses in a way that suits THEM!
This is NOT :
- Generic "Pet Business" Education. (I'm sorry - Dog walkers etc, this isn't for you).
We believe specific steps and strategies are more likely to produce results than generic business advice that applies to anyone working with dogs.
- A Cult - Log in when you want. Study what you want. Join any live calls or wait until they're published - we're not chasing.
We're not mithering or asking you to share progress unless you want to.
- One to one coaching. The tools are there - webinars, courses, guest masterclasses all for dog groomers. All to change your business and skills.
We leave it up to you to pick them up. Support is available in our private community or our monthly Q&A coaching calls if you need it.
Building A Dog Grooming Business is Easy Right??
That's what I always thought.
Complete your training, set up a salon, buy your equipment, construct a Facebook page, print a few leaflets and "ta-da" you'll be a dog groomer!
And maybe... a decade ago, that was possibly enough.
But in 2026 it simply isn't.
Those traditional tactics are not enough to grow a new dog grooming business and certainly not enough to sustain an existing one, not with the industry bigger than ever and competition growing faster than ever before.
And, not if you want customers who respect you.. the ability to charge prices that sustain you.. the freedom to place boundaries that protect your love of grooming.
How many groomers sometimes think:
“I thought I’d be earning more by now...”
“Would I even manage without my partner or parents’ support?”
“My customers walk all over me! ”
“Part of me wonders if I made the right choice to be a groomer..? But I can’t tell my family that, not after all the time & money I invested to get here.”
"I don't know if I even enjoy grooming anymore?!"
Feel familiar?
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So, you put on a smile. You talk about full books and happy clients. Or maybe if you're new, you keep telling yourself things will pick up?
But behind that smile… you know the numbers still don’t add up.
You know this doesn’t feel like the business you dreamed of.
And you’re right — it’s not meant to feel like this.
What You Really Want...
(I know because I remember wanting it too)
You don’t just want to “get by.” You want GOOD money?
The kind that builds savings, a pension, independence… options?
The kind that fuels your self-respect, instead of draining it.
You don't just want to launch a business, you want to build something that will last!
Anyone can attract clients...! Lower your prices and boundaries and watch them come!
(Maybe you did and now you feel trapped?)
You want a business that will fulfil you, provide you with the lifestyle you dreamed of when you chose to be a groomer...
A business that grows steadily with clients who respect you, runs with systems and boundaries and a good financial base.
You want customers that respect you!
Listen to you! Brush their dogs! One's that understand their role & appreciate you for yours?
You want to stop feeling trapped and wondering how to press the reset button?
If you're nodding your head to any of the above...
It’s time for a new chapter...
"I wish these useful tips, ideas, templates & community forum were available in one place when I started 24 years ago! Whether a new or established groomer there is plenty of content for all that can help you on your way or refresh those ideas or thoughts. It's great that the lessons can be watched in any order and in your own time. With new content being added regularly, I can't wait for the next instalments."
Jocelyn - Happy Hounds of Didcot
Did you Know...??
As The Grooming Goddess Academy membership is classed as "ongoing education" - your membership fee is a tax-deductible business expense (in the UK)!!
So you can put it through your business bank account!!
So... who runs the Academy??
Hi, I'm Karen,
Like many others I chose to become a dog groomer because I loved being with dogs. Their energy, their love, their company, plus the thought of self employment and the promise of independence & control that implied..(hmm).
So aged 28, in 2009, I left my career in the Aviation Industry and trained to become a groomer.
I went through the same rites of passage that many new groomers still experience today - the dodgy grooms, the price chasing flaky clients, the crippling imposter syndrome..
But slowly I grew a fully booked dog grooming business and expanded with regards to staff and premises in a matter of 3 years (whilst welcoming my first child along the way).
Then the inevitable happened. I burned out!!!
Within a few years, I had grown my business to a stage where I simply could no longer cope with it's demands. From the grooming to the cleaning to the admin to marketing.. it was all too much, especially as a new mum with family commitments to juggle.
My passion for my business and grooming was dwindling fast! The tasks to get it back on track seemed overwhelming and I wasn't sure where to start. Customers frustrated me and I began to look for the exit!!
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The Comeback..
So, I enrolled onto a "Mathematics & Its Learning" degree with the Open University with a view to leaving grooming & becoming a teacher. However, the unexpected happened! My studies didn't help me find a path out of grooming. They helped see reasons to stay!
I learned about pricing structures and business finance (& how to teach them!), I swapped pure math modules for business ones and gradually educated myself in ways to improve my grooming business.
After two years of my degree however, life decided to "life" itself, as it occasionally does and the pandemic hit. Suddenly I was at home with a toddler, a 7 year old to home school and a mum with an Alzheimer's diagnosis. My degree was halted as I simply couldn't study and juggle my new normal in 2020.
However, when normality resumed and my dog grooming business could resume, things were very different!
The combination of my degree education & my past experience in our industry meant I now ran my dog grooming business with full clarity and control. I had the financial knowledge to draw a healthy salary from my grooming business, (without the need to constantly sell add-ons), I upheld boundaries and policies with my clients with warmth and professionalism and most importantly I regained my love of grooming.
The Grooming Goddess Academy is an embodiment of the changes I made and the vehicle I now use to educate and support other female groomers to gain the success and balance I created for myself.
Since then, I have trained to be a coach under the International Coaching Federation, studied more courses in marketing and branding, delivered seminars at industry events such as MasterGroom, The Pet Pro Expo & The Great British Grooming Show, taught students at grooming colleges about the business of dog grooming and welcomed over 200 women inside the doors of The Grooming Goddess Academy membership during our first year of trading alone.
My seasonal podcast "The Dog Groomers' 2026 Reset" was highly acclaimed by Colin Taylor and the Academy has featured in Total Grooming Magazine several times with a front cover in June 2025 & again in April 2026.
Karen x
What does membership include?
Let me introduce the main player inside of the membership...
"The Dog Groomers' Business Engine" course.
The Dog Groomers' Business Engine is our signature transformation; Over six modules we take you from overwhelmed, overworked and questioning everything to calm, confident and fully in control of your grooming business.
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Whether you’re on the edge of burnout or right at the beginning of your dog grooming journey, this is the system that helps you build a business you genuinely love — one that supports your life, your energy and your financial abundance.
We help you step back & look at your business from a holistic, bigger picture model.
We understand in the Academy that every element of your business is linked to & dependent on another.
You want to charge more?
Great.
But you don't just need to work on your pricing. You need to work on your mindset so the new higher prices feel good to you, but you also need to work on your marketing so they make sense to your customers!
That's how businesses really work!
Nothing sits in a vacuum. It's all linked!
Every move you make depends on the 10 moves before it and the 5 moves after it to actually make a difference.
That's what we understand in The Grooming Goddess Academy and its what this course simplifies for you step by step!
Inside the "Dog Groomer's Business Engine" we show you how to:
- Manage your finances & pricing with confidence. (I walk you through the maths step by step - don't stress!)
- Attract the RIGHT clients & embed their loyalty & professional respect.
-Place boundaries that protect your home life & also your love of grooming.
- Learn how to get customers to finally listen to you about brushing at home & schedules.
- Gain the confidence to actually enforce your policies, not just wish you had.
- Feel in control again & stop chasing your tail!
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And the best part? It's self paced. Nobody is checking how much you are watching or consuming. You do you!
We're not asking you what your prices or turnover figures are. We respect that you can make the changes YOU want to make in your own time, around your life.
Log in when you want, watch what you want - in any order you want. If you want support, pop into the community and ask. Or want to study quietly in the background? No problem!
In a matter of weeks your dog grooming business could look and FEEL so different.
You just have to be willing to start!!
Monthly members - one module per month. (Upgrade to Annual at any time).
Module Breakdown:
Month 1 - Pricing - The math (how to really understand your finances & pricing - no more "add a fiver" strategies or asking on Facebook groups needed. Karen studied Mathematics & Pricing at degree level and delivers this topic in a way that makes sense to our industry and the way we work. )
Month 2 - Pricing - The strategies (How to approach price increases with clients, tax & more).
Month 3 - Branding (Build a cohesive online and in-person presence that showcases your professionalism & elevates you as the ONLY groomer for your ideal clients).
Month 4 - Social Media (Want to be an influencer? Sorry. Wrong membership. Want to use your social media as a marketing tool to embed respect in existing client and attract new ones? We have you covered. No dancing or lip syncing required).
Month 5 - Wider Marketing (We're talking websites, google listings, SEO, local networking and more)
Month 6 - The customer journey. (Systems, customer service, retention strategies & more)
Annual Members - Full Instant Access to ALL modules from Day 1.
Our main course: The Dog Groomers' Business Engine, is drip fed one module per month to "Monthly Pay-As-You-Go" members or released in full to Annual Members.
Our other member benefits include:
- The Inner Work & Mindset Area -
Running a grooming business as a woman comes with its own unique pressures — from clients who don't take you seriously, to juggling the salon with family life.
This area of the Academy is where we address that honestly.
Expect actionable tips to find balance, protect your energy and remember exactly why you started
Monthly members - 1-2 lessons each month
Annual Members - Full Instant Access
- The Vet Clinic with Sophie Bell -
Elevate your professional knowledge with monthly masterclasses from Vet & Dog Groomer Dr Sophie Bell. Think dental care, ear plucking, senior dogs and more — so you can have informed, confident conversations with your clients.
Monthly members - 1-2 lessons each month
Annual Members - Full Instant Access
- Monthly Zoom Coaching Calls -
Optional monthly calls where you can ask Karen anything — from course content to real business challenges you're facing. Can't make it live? Email your question ahead of time and it'll be answered on the call.
All recordings are available inside the membership.
Available to ALL members from Day 1
- The Template Library -
Ready-to-use wording for policies, client info packs, T&C's wording, Onboarding paperwork, social media captions and website pages. Just edit and go — no starting from scratch.
Monthly members - 2-4 templates each month
Annual Members - Full Instant Access
- Lauren's Lab -
Drop the stress of social media. Each month, Lauren — a dog groomer herself — shares easy, digestible tips and Canva templates you can simply edit and post. Plus monthly masterclasses to make navigating social media & Canva less stressful! No design skills needed. All past content available upon joining in Lauren's Library area of the Academy.
Full Instant Access to ALL members
- Private Community -
A judgement-free space to ask anything — business, life, even styling. No anonymous critics, no Facebook drama. Just hundreds of fellow groomers who get it.
Full Instant Access to ALL members
- The Masterclass Vault -
A growing library of masterclasses that sit outside the main "Business Engine" course — covering topics like puppy packages, senior dogs, clipper maintenance and more.
Monthly members - 1 new masterclass each month
Annual Members - Full Instant Access
- Exclusive discounts -
Members get access to deals with a handpicked selection of industry partners including Shake Your Tail booking software, Lopay card payments, Brooks Braithwaite business insurance, Paws of Comfort pet bereavement counselling, Martina Waterman Shampoo, The Business Finance Academy and Julie Harris Education
Full Instant Access to ALL members
- Nobody looking over your shoulder -
The membership is not private coaching.
The membership is entirely self-paced — no deadlines, no chasing, no awkward questions. Log in when it suits you, engage with the community and calls as much or as little as you like. We're here to support you, not pressure you.
Think of it like Netflix for dog groomers. Watch what you want, when you want to watch it. But I guarantee every single thing you choose to watch or study will empower and guide you to strengthen your dog grooming business.
We offer the tools to make all the changes you want to in your business, but we let you decide when you use them.
Example of Downloadable Membership Certificate
What's new in.. June 2026.
(In addition to our vast library of pre-recorded content discussed above)
Lauren’s Lab. Released 1st June. Lauren is covering "the hot dog" to align with Sophie Bell's June content, but with regards to how we can educate our owners about keeping their dogs cool in the hot weather. She’s created several Canva templates members can use on overheating, plus a bonus one on handstripping.
Wednesday 10th June at 7pm : Surviving to Thriving Through Menopause with health coach - Marissa Simmonds
Feeling exhausted, foggy, anxious or overwhelmed? You're not alone. Our guest Health & Wellbeing Coach, who specialises in menopause support will be joining us for a relaxed, honest talk covering symptoms, hormones, HRT, nutrition, sleep and simple lifestyle changes that actually help. No pressure, no judgement, just real conversation and practical advice.
Monday 15th June at 7pm: Canine Skin & Coat Health with Martina Waterman
An exciting webinar with a canine coat esthetician, taking a deeper dive into the science behind skin and coat health.
Moving beyond cosmetic grooming, this session will cover how to read coat condition, understand skin pH and product chemistry, tackle common issues like prolonged drying times, and communicate concerns professionally with owners.
Learners will leave with practical, science-backed knowledge and a more skin-conscious approach to grooming that they can apply straight away in the salon.
Dr Sophie Bell Clinic. Released 15th June. The weather is finally warming up so Vet Sophie is covering the “Hot Dog” - heat exhaustion, spotting signs of overheating and what to do.
Wednesday 24th June at 7pm : Our Monthly Q&A coaching call. As mentioned this month, Lauren will be joining the call, so in addition to any business or Academy questions, members can ask any social media queries they have.
Tuesday 30th June at 6pm: Attracting Clients with Karen: I recently delivered this in seminar form at The Great British Grooming Show and now I’m presenting a fuller, more indepth webinar presentation (no time restriction like at the seminar) for those members still growing their client list.
As with ALL calls, everything is recorded and posted in an appropriate area of the Academy within 48 hours for those that can’t attend live. It will be there for the lifetime of your membership.
Your questions, answered...
Can I cancel at any time?
Is this Membership Right For Me?
What do I actually get?
How much time will this take?
Our Story so far....
The Grooming Goddess Academy opened its doors in January 2025 with 30 founding members — 24 of whom are still with us today in May 2026!
Since then over 400 women have joined, we've been featured on the front cover of Total Grooming Magazine twice (June 2025 & April 2026), delivered seminars at MasterGroom, Pet Pro Expo, The Great British Grooming Show and Capel Manor College, and built partnerships with some of the best names in the industry.
The team has grown too.
Vet & Dog Groomer Dr Sophie Bell joined as our resident welfare expert, and Lauren Murray came on board to take the stress out of social media for our members — both bringing specialist knowledge that goes far beyond what most business memberships offer.
The feedback from members has been overwhelming. Over 96% of members renew membership. Nobody is locked in. That retention rate is classed as 'outstanding' in the online membership industry.
From groomers who finally feel financially in control, to brand new salon owners who credit the Academy with giving them the strongest possible start — the results speak for themselves.
We've celebrated salon openings, pricing breakthroughs and groomers who finally feel in control of their businesses again.
And we're just getting started.
The Investment
Monthly Pay-As-You-Go Membership to THE GROOMING GODDESS ACADEMY
£35 p/m.
Cancel Anytime.
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Receive The Dog Groomers' Business Engine self study course - 1 module every 30 days.
- "Inner work & Mindset" area. New lessons drip fed each month.
- The Template Library. (wording for policies, info sheets for owners, social media captions, websites and more.) New templates drip fed each month.
- Full Access to Lauren's Lab - Social media lessons & templates.
- Access to monthly content by Vet, Dr Sophie Bell - discussing common welfare issues in the salon!
- Private Community Forum for grooming goddesses only!!
- Invite to our Monthly Zoom Coaching Calls. From guest experts, webinars to our monthly Q&A's! Access to all past recordings is inside the membership.
- Exclusive discounts with an array of industry relevant partners, from "Shake Your Tail" booking software to Julie Harris Education & more..
- No minimum term commitment.
- Full UK based (human) tech support.
- Downloadable Membership Certificate (Available in Month 3 )
Annual Membership to THE GROOMING GODDESS ACADEMY
£350 annual.
Cancel after Year 1 or renew at the same price.
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FULL ACCESS to The Dog Groomers' Business Engine self study course.
- FULL ACCESS to the "Inner work & Mindset" area.
- FULL ACCESS to The Template Library. (wording for policies, info sheets for owners, social media captions, websites and more.)
- FULL ACCESS to Lauren's Lab - Social media lessons & templates.
- FULL ACCESS to new monthly content by Vet, Dr Sophie Bell & the existing library of past content- discussing common welfare issues in the salon!
- Private community forum for grooming goddesses only!!
- Invite to our Monthly Zoom Coaching Calls. From guest experts, webinars to our monthly Q&A's! Access to all past recordings is inside the membership.
- Exclusive discounts with an array of industry relevant partners, from "Shake Your Tail" booking software to Julie Harris Education & more..
- Full UK based (human) tech support.
- Downloadable Membership Certificate