Hey, I'm Karen,

I’m a mum of two, originally from Northumberland, but now based in the beautiful county of Cheshire, UK.  🏴󠁧󠁢󠁥󠁮󠁧󠁿

Soon to qualify as an ICF registered Level 3 business coach, I run The Grooming Goddess Academy around my life as a mum, partner and also my salon where I now groom part time around my coaching. 

I qualified as a dog groomer back in 2009 and after working for someone else, I opened my own business around 18 months later. 

My customer base grew fast and within 6 months I was fully booked! 🐶 However, I was in such a rush to build my business and say “yes” to every single inquiry, I didn’t stop to think about the kind of customers I filled my diary with!

My pricing was an afterthought, my boundaries were almost non-existent and I worked every hour and often 6 days a week, always in pursuit of more. Always afraid to say ‘no’. 

Some weeks I’d pay myself £500, other weeks it might be £300…. I had no consistency and lived week to week, paying myself with whatever was left in the business bank account. Can you relate? 🩷

Within a few years, and by this time, a new mum, I quickly grew to resent my customers and my business. I  wondered how I could work so hard, feel so exhausted, and yet still not earn good money or step away from my business when I wanted to. 

I knew I needed to get a handle on things, but it just seemed so overwhelming & I didn’t know where to start. 

But ‘start’ I did, and using my qualifications in maths & business, former career experience in customer service and also a lot of further studying in marketing and branding, I built a Dog Grooming Business that aligned with my values and allowed me to be a more present (and a much happier) mum and person.

I lost customers that didn’t value me, not in any dramatic way, don’t worry, they just naturally fell away as I started placing my boundaries and addressed my prices.  My income started to provide me with a consistent and decent salary, and I designed my business so it gave me the freedom I craved.

 Did it involve upselling spa packages, add ons and constantly hustling? 

 No! 

Not in the slightest.

That’s not me.  It simply involved focusing on the basics, knowing my numbers,  learning how to market myself in the right way and to the right clients, knowing how to educate my owners on coat care and the importance of grooming and yes, placing boundaries that protected my work/life balance. 

The Grooming Goddess Academy is pretty much the embodiment of those changes. 

Step by step, I now teach and guide other groomers to slowly realign their businesses and gain that work /life balance that so many feel is unattainable. 

 
You can have the business you want, the money you want, and the balance you want. 

You just have to be willing to start.

Karen x

TOTAL GROOMING MAGAZINE

I'm proud to share that The Grooming Goddess Academy was featured on the front cover of Total Grooming Magazine this month (June 2025) — the UK’s leading publication for grooming professionals.

Inside, you'll find a double-page spread on pages 22 & 23 showcasing the story behind the Academy, the impact it’s making in the grooming industry, and how it’s helping female groomers build businesses they love — with boundaries, balance, and confidence.

This national recognition is a testament to the growing movement this Membership is creating!

The article dives into how the Academy goes far beyond scissors and shampoo, offering vital support in mindset, marketing, pricing, client communication, and so much more — all within a vibrant, values-led community.

When trusted industry platforms are spotlighting the work we’re doing, you know you’re in the right place.

Why This Membership is Perfect for You...

We all know, that to produce a good quality groom, we need skills in prep work, scissoring, clipping, angulation, balance, handling, energy... Even missing one of these components and the success of our grooms can suffer. 

Well, the same applies to our business success too!

To run a successful business to its full potential, we need knowledge in pricing, branding, marketing, social media and customer service, not to mention the motivation and mental strength to learn and apply these skills.

This can be so hard when you're juggling so many other plates at home. 

This is where the Academy steps in...

Think of it like Netflix.... but for your business growth! 

Inside the Academy, you’ll find:

• Binge‑worthy video lessons on pricing, branding, boundaries, marketing, mindset and more

• Downloadable templates to save time and boost professionalism

• Live monthly Zoom sessions where we work through your real challenges

• A private community of women who just get it (because they’re in it with you).

No strict timelines. No “finish the course by Friday.”

Just dip in when you’re ready, skip what you don’t need, and come back whenever life allows!

Want a FREE taster of the amazing content in the membership?

Download your Salon Policy Checklist today for everything you need in your dog grooming business.