Whether you work from your garden shed or a snazzy high street salon, The Grooming Goddess Academy can help you build or regain control & enjoyment in your business. 

Yes, we help you get a handle on your pricing and ensure financial security, but as groomers, we understand there are other metrics of success that matter too:  

Customers that rebook & respect you.. adhere to your boundaries and policies.. listen and respect your opinion as a professional..

..the joy of opening a diary of dogs you love, the feeling that you are worthy and belong in our industry....

Sound good??

Join the hundreds of UK based dog groomers, already inside, building their lives and businesses, valuing exactly the metrics that matter!! 

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  DOORS ARE CURRENTLY CLOSED TO NEW MEMBERS.

In the meantime, why not sign up to our FREE NEWSLETTER?

By signing up, you'll receive weekly dog grooming industry chats, tips and of course, be the first to know when doors re-open.

Did you Know...??

As The Grooming Goddess Academy membership is classed as "ongoing education" -  your membership fee is a tax-deductible business expense (in the UK)!! 

 So you can put it through your business bank account!! 

So... Who runs the Academy??

Hi, I'm Karen,

I’m a mum of two, originally from Northumberland, but now based in the beautiful county of Cheshire, UK.  🏴󠁧󠁢󠁥󠁮󠁧󠁿

An ICF registered Level 3 business coach, I run The Grooming Goddess Academy around my life as a mum, partner and also my salon where I now groom only 2 days a week around my coaching and Academy commitments. 

I qualified as a dog groomer back in 2009 and after working for someone else, I opened my own business around 18 months later. 

My customer base grew fast and within 6 months I was fully booked! 🐶 However, I was in such a rush to build my business and say “yes” to every single inquiry, I didn’t stop to think about the kind of customers I filled my diary with!

My pricing was an afterthought, my boundaries were almost non-existent and I worked every hour and often 6 days a week, always in pursuit of more. Always afraid to say ‘no’. 

Some weeks I’d pay myself £500, other weeks it might be £300…. I had no consistency and lived week to week, paying myself with whatever was left in the business bank account. Can you relate? 🩷

Within a few years, and by this time, a new mum, I quickly grew to resent my customers and my business. I  wondered how I could work so hard, feel so exhausted, and yet still not earn good money or step away from my business when I wanted to. 

I knew I needed to get a handle on things, but it just seemed so overwhelming & I didn’t know where to start. 

But ‘start’ I did, and using my University Studies in Maths & Business, former career experience in customer service and also a lot of further studying in marketing and branding, I built a Dog Grooming Business that aligned with my values and allowed me to be a more present (and a much happier) mum and person.

I lost customers that didn’t value me, not in any dramatic way, don’t worry, they just naturally fell away as I started placing my boundaries and addressed my prices.  My income started to provide me with a consistent and decent salary, and I designed my business so it gave me the freedom I craved.

 Did it involve upselling spa packages, add ons and constantly hustling? 

 No! 

Not in the slightest.

That’s not me.  It simply involved focusing on the basics, knowing my numbers,  learning how to brand & market myself in the right way and to the right clients, knowing how to educate my owners on coat care and the importance of grooming and yes, placing boundaries that protected my work/life balance. 

The Grooming Goddess Academy is pretty much the embodiment of those changes. 

Step by step, I now teach and guide other groomers to slowly realign or build their businesses and gain that work /life balance that so many feel is unattainable. 

 You can have the business you want, the money you want, and the balance you want. 

You just have to be willing to start.

Karen x

Other Member Benefits.....

- The Inner Work & Mindset Area- 

There's a reason this membership is for female dog groomers. We can relate when you're not taken seriously as a business owner at times. We can relate when customers think you're just a bored housewife in a shed earning pin money. We can relate when you finish a day in the salon then go home to care for kids or elderly parents. We can relate when you sometimes wonder why you bother. 

This area is where we empower you, remind you of your worth and give you actionable tips to put down some of the many plates you're spinning and find balance and enjoyment in your business. 

Because just watching video lessons & downloading worksheets won't change your business if you don't want to change it too. 

It's not all "woo" and dancing fairies, I promise! 

It's where we remind you, who the heck you are!  

- Monthly Zoom Coaching Calls -

These optional calls are your chance to ask anything! From content you are currently studying inside of the Academy to issues in your grooming business. Karen will be on hand to answer your queries. With over 200 members inside, we also invite email questions and Karen will ensure your query is answered. 

- The Template Library -

From policy wording to customer info packs and website pages. The template library is a popular area of the membership. 

- Lauren's Lab - 

Lauren Murray is our social media & Canva Goddess. A Dog groomer and salon manager herself, Lauren formally ran her own business, "Virtual Dog Groomers" and knows exactly what dog groomers need to know.  Drop the stress of social media with easy digestible tips & Monthly Canva templates you can simply edit and post! 

- The Vet Clinic with Sophie Bell -

Vet & Dog Groomer, Dr Sophie Bell of "Animal Love First Aid" will be joining the Academy team in Jan 2026, with regular monthly masterclasses on common welfare discussions relevant to groomers. Think dental care, ear plucking and more... Elevate yourself as a professional and learn how to talk about these issues with your owners from a more educated position. 

- Private Community -

Say goodbye to the judgement of Facebook forums and "Anonymous posters" giving their opinions.

Our in-house private community forum is where you can ask anything. Anything business, life, even styling (after all you're in a community of hundreds of other dog groomers). We laugh, we have the odd whinge, we share.. and most importantly we support. We don't judge. Ever! 

- The Masterclass Vault - 

As the Academy was built, some content just didn't naturally fit into the Grooming Goddess Pathway modules. So this is where you'll find it . From Puppy Packages to Senior Dogs, Clipper Maintenance and more. 

- Exclusive discounts -

The Grooming Goddess Academy is proud to collaborate with and support  several other industry names, which allows us to obtain amazing member only discounts .

"Shake Your Tail" Booking Software - Up to 55% off your first six months with "Shake your Tail" (depending on your plan ). 

"Paws Of Comfort" Pet Bereavement Counselling - 20% off your first session. 

"Lopay" - One of the best deals in the industry for GGA members (But you're going to have to join for the details!

    - Nobody looking over your shoulder -

The membership is not private coaching. It has been designed and priced to allow groomers to study industry relevant business education and strategies at a pace that suits them. We understand you're running salons.. having a life... looking after kids or grandkids, elderly parents, dogs... living!! 

The membership is not meant to be another plate to spin.

How often you log in, participate in monthly calls or the community is up to you. Nobody is checking! Nobody is chasing you. There are no deadlines, no awkward questions.

We are here to support you with the community & coaching calls, as nobody should feel alone as a Grooming Goddess member, but at the same time we embrace the fact that you are responsible for your own journey inside of the academy. 

We don't patronise or mither you.

We simply support and empower you. 💕

We offer the tools to make all the changes you want to in your business, but we let you decide when you use them.

January 2025

The Grooming Goddess Academy officially opened its doors on January 7th, 2025!
Back then, the membership included just two mindset lessons, a couple of templates, and the very first version of what is now a 2 module pricing course called "Price Like a Goddess".  By the end of that first month, 30 incredible groomers had joined us, and we’re thrilled to say 25 of them are still members 11 months later!

February 2025

We smashed through our first big milestone! 50 members strong and growing fast!

May 2025

The Academy proudly sponsored 3rd prize at the Style To Rescue event, and membership soared past 100 amazing members. 

I also had the privilege of being interviewed on two brilliant podcasts - School Hours CEO and The Pet Accountant.

June 2025

Each month, our content library, membership numbers  and guest expert lineup grew. We welcomed fantastic contributors including Lisa Hart, Paula Bryan, Vicky Clarke from The Pet Accountant, Romany Youell - The Finance Woman and more.

June also brought one of our proudest moments. The Grooming Goddess Academy featured on the front cover of Total Grooming Magazine!

(Still waiting for that framed copy… hint hint, Simon!)

July 2025

The Grooming Goddess Academy secured a deal with the best in the business:  "Shake Your Tail" booking software and started a business relationship that allows GGA members amazing discounts.

Founded by David, the son of groomers, "Shake your Tail" was such an exciting company to partner with as our go-to software, as he really does understand exactly what groomers need. The Academy hosts an amazing software walkthrough by David and all members are fully supported if they decide to switch or sign up. 

In July, I also delivered my first in-person seminar at Mastergroom!
After hundreds of webinars, stepping in front of a room of real people and connecting face-to-face was something truly special and I loved every second of it.

August 2025

We welcomed Lauren Murray to the team as our freelance social media and Canva contributor. Inside Lauren’s Lab, she now shares monthly content and design templates exclusively for members.

August also brought two powerhouse guest experts,  Dr. Sophie Bell, with her masterclass on Senior Dogs in the Salon, and Krystal Wilson, a money mindset coach featured in Forbes Magazine, who led an empowering Money Mindset Workshop for our members.

September 2025

The Academy announced a temporary closure to new members while we refine and enhance everything behind the scenes. We’re making sure every current member is thriving and that when we re-open we’re ready for an outstanding 2026. (Trust us, it’ll be worth the wait!)

I was also invited to deliver two seminars for grooming college students in the new year, can’t wait to inspire the next generation!

October 2025

Karen hosted The Business Reset Seminar for established groomers and the feedback was just wonderful. Thank you all for your kind words and energy!

November 2025

Our event, “Price Like A Grooming Goddess” week in early Nov, welcomed 77 female UK groomers who took charge of their finances and pricing and left the week feeling empowered to start 2026 with financial clarity & control. (All now available inside our 2 "Price Like A Goddess" modules for members).

Karen also spoke at the Pet Pro Expo conference in Birmingham - an event for Pet industry professionals in the UK. 

December 2025

Vet & Groomer, Dr Sophie Bell confirmed she will be joining the Grooming Goddess Academy team in the New Year with regular monthly content! 

Doors Re-opened to NEW MEMBERS on 28th Dec - 7th Jan 2026.. (We'll see you in the late Spring!)

DOORS ARE CURRENTLY CLOSED TO NEW MEMBERS

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